Apr 19, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 410 - Marketing Research

Credit Hour(s): 3
Application of the scientific method in solving marketing problems. Topics covered include problem definition, research design, data collection, sampling, and interpretation of marketing information. It is highly recommended that students registering for this course have completed MTH 208 - Introductory Statistics  with Business Applications or ANA 271 - Business Statistics with Statistical Software . 3 Credit(s).

Prerequisite(s): BUS 311 .
Course Session Cycle: SP
Course Yearly Cycle: ODD



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