Jul 18, 2024  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Emphasis, B.S.

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Business Administration

The Business Administration program provides an academic environment which prepares students for graduate school and for professional roles in a global economic system. It provides a broad background in basic business principles and is supported by a strong liberal arts education. Emphasis is placed on helping the student understand

  • the operation of a business enterprise;
  • the economic and legal environments in which businesses operate;
  • the importance of the business management profession and its responsibilities and
  • essential problem solving or critical thinking abilities.

The program incorporates extensive experiential learning opportunities for students including setting up and running a small business and mentoring local businesses. Furthermore, the program offers e-business and e-commerce applications.

To be effective in a managerial role, one must be prepared to handle demanding and changing situations. The students who major in Business Administration have opportunities to develop the administrative skills and the background knowledge necessary for dealing with these  situations. Business majors develop strengths in oral and written communications, and quantitative decision-making skills.

During the freshman and sophomore years, the student concentrates in the liberal arts and receives an introduction to the basic functions and tools of business. In the junior and senior years, the student has flexibility in determining the area of professional concentration that will meet particular academic and career plans.

Students are urged to get involved in student organizations and clubs such as ENACTUS-Entrepreneurial Action Us. Such award-winning organizations enhance the students’ understanding of theoretical concepts, provide a service to the community, and help build their resume. The globalization of the U.S. enterprise system necessitates exposure to other cultures, languages and customs, and a better understanding of political and historical events. Business students are urged to take courses in languages, political science, and history, and to prepare for graduate school.

The five emphasis areas (Business Analytics, Financial Management, Management, Marketing and Sports Management) offer the business student an opportunity to emphasize an area of special interest and prepare for a specialized business career. The recommended off-campus internship gives students a real work experience prior to completion of their bachelor’s degree requirements.

Students are strongly urged to explore career opportunities and to establish mentors through an internship. A minimum of 2.0 grade point average is a prerequisite for the internship.

Experiential Component (Complete 1 of the Following Courses:)

Liberal Arts and Program Specific Requirements (12 Credit Hours)

Marketing Emphasis (24 Credit Hours)

Marketing is the link between the organization and the consumer and involves planning and execution of the conception, pricing, promotion, and distribution of products. Ferrum College’s marketing program gives students a basic understanding of marketing and its role in society and business. It prepares students for such fields as advertising, sales, marketing research, retail sales management, and Internet-based careers.

Approved Electives (6-12 Credit Hours)

Students choose 6-12 credits (depending on Emphasis) from Accounting, Business, or Economics. Courses from other disciplines may be selected but must be approved by a Business Program Advisor. At least 9 (6 for the Analytics Emphasis) credits must be at the 300-400 level. Students may choose to select these approved electives in such a way as to complete additional emphasis areas in business administration or to work toward a minor in another discipline. Students should work with a Business program advisor to determine the course that will be designated as approved electives.

Total Credit Hours Required in Major: 48

Total Credit Hours Required in Degree: 121

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