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May 03, 2024
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BUS 350 - Services MarketingCredit Hour(s): 3
Survey of concepts addressing distinctive marketing problems and opportunities in service industries, as well as current issues and trends in the service sector; includes discussion of strategies for marketing services, emphasizing the distinctive challenges and approaches that make the marketing of services different from marketing manufactured goods. 3 Credit(s). 3 Contact Hour(s).
Course Session Cycle: Spring Semester
Course Yearly Cycle: Every Year
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