Dec 03, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

Business Administration, Marketing, B.S.


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The Business Administration program provides an academic environment which prepares students for graduate school and for professional roles in a global economic system. It provides a broad background in basic business principles and is supported by a strong liberal arts education. Emphasis is placed on helping the student understand

the operation of a business enterprise;

the economic and legal environments in which businesses operate;

the importance of the business management profession and its responsibilities and

essential problem solving or critical thinking abilities.

The program incorporates extensive experiential learning opportunities for students including setting up and running a small business and mentoring local businesses. Furthermore, the program offers e-business and e-commerce applications.

To be effective in a managerial role, one must be prepared to handle demanding and changing situations. The students who major in Business Administration have opportunities to develop the administrative skills and the background knowledge necessary for dealing with these  situations. Business majors develop strengths in oral and written communications, and quantitative decision-making skills.

During the freshman and sophomore years, the student concentrates in the liberal arts and receives an introduction to the basic functions and tools of business. In the junior and senior years, the student has flexibility in determining the area of professional concentration that will meet particular academic and career plans.

Students are urged to get involved in student organizations and clubs such as ENACTUS-Entrepreneurial Action Us. Such award-winning organizations enhance the students’ understanding of theoretical concepts, provide a service to the community, and help build their resume. The globalization of the U.S. enterprise system necessitates exposure to other cultures, languages and customs, and a better understanding of political and historical events. Business students are urged to take courses in languages, political science, and history, and to prepare for graduate school.

The five emphasis areas (Business Analytics, Financial Management, Management, Marketing and Sports Management) offer the business student an opportunity to emphasize an area of special interest and prepare for a specialized business career. The recommended off-campus internship gives students a real work experience prior to completion of their bachelor’s degree requirements.

Students are strongly urged to explore career opportunities and to establish mentors through an internship. A minimum of 2.0 grade point average is a prerequisite for the internship.

Introductory Business Certificate [18 Credits]


The Introductory Business Certificate is designed for students to explore basic business principles and establish compentency for success in upper level courses.  Students may decide if they are best suited for a major in Accounting, Business Adminsitration: Management, Sports Management, or Financial Management, or Health and Human Performance, Health and Fitness Management.

 

Business Administration: Marketing Required Courses [13 Credits]


Business Administration: Marketing Elective Courses [12 Credits]


Minimum of 9 credits must be 300 level or higher.

Total Credit Hours Required in Certificate: 18


Total Credit Hours Required in Program: 57


Total Credit Hours Required in Degree: 120


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