COM 200 - Strategies for Public Relations and Social Media

Credit Hour(s): 3
Social media include social networking, podcasting, video sharing, blogging, social bookmarking, wikis and other collaborative content creation platforms. These media are changing the way public relations practitioners do their work. This course aims to present students with the core concepts of social media, acknowledging that this course’s content will continually evolve. This course also covers case studies from all realms of public relations, including crisis communication, media relations, international public relations and more. While emphasizing the RACE strategy of crafting and delivering a public relations message (Research–Action planning–Communication-Evaluation), this course will hone students’ skills at effectively analyzing a situation, applying the knowledge gained through their Ferrum courses thus far to elicit the best possible outcome and communicating their ideas and results in an effective manner. Students will explore cases using traditional and new media, learning how social media complement traditional campaign strategies. Students will also encounter real world professionals and situations to ensure that their experience in this class translates into their career as a public relations practitioner.  

  3 Credit(s).

ENG 102 - Composition and Research   with a ”C” or higher in each class.
Course Session Cycle: Every Semester
Course Yearly Cycle: Every Year