BUS 311 - Social Media Marketing Strategies

Credit Hour(s): 3
This course approaches Internet marketing from a marketing management perspective. The course looks at the Internet both as a tool to be used in the marketing planning process and as an element of a company’s marketing mix. The course explores how traditional marketing concepts such as market segmentation, research, 4Ps, and relationship marketing are applied using the Internet and other electronic marketing techniques. 3 Credit(s).

Prerequisite(s): ECO 202.
Course Session Cycle: FASP