BUS 304 - Integrated Marketing Communication & Advertising

Credit Hour(s): 3
Designed to give the student a solid understanding of advertising as a business, as a marketing tool, and as a creative process. Topics to be covered include the economic and social aspects of advertising, advertising agencies, consumer behavior, marketing research, the creative aspects of advertising, and media types. 3 Credit(s).

Prerequisite(s): ECO 202.
Course Session Cycle: Fall Semester